Rebecca Osei-Baidoo

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PLEASE GIRLS

Rebecca Osei-Baidoo

We meet Rebecca Osei-Baidoo, Franco-Ghanaian cool girl and fashion buyer, in her West London neighbourhood…

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Leopard print cardigan, Saint Laurent. T-shirt, Reformation. Jeans, Lockhart Embroidery. Shoes, Céline.

Jacket, Ashish. Sweater, Merci. Printed trousers, Miu Miu. / Bomber jacket, Cats Brothers. Sweater, Supreme. Velvet trousers, Topshop. Shoes, Céline.

Jacket with lace insert, Ganni.

Puffer jacket, Lazy Oaf. Boiler suit, Agnès B. Shoes, Converse.

Leopard print cardigan, Saint Laurent. T-shirt, Reformation. Jeans, Lockhart Embroidery. Shoes, Céline.

Boiler suit, Agnès B. Trainers, Converse. / Embroidered jacket, Ashish.

Jacket, Ashish. Sweater, Merci. Printed trousers, Miu Miu. / Embroidered bomber jacket, Cats Brothers. Velvet trousers, Topshop.

Velvet trousers, Topshop. Peep-toe heels, Céline.

There are people with whom you feel an immediate connexion – you can tell you have a lot in common, and not just a passion for flashy clothes! I got that feeling with Rebecca straightaway… First we followed and liked each other on Instagram (How did we interact before that? How did you even meet people? In the street? At work? At the gym? Can’t remember). Then we ran into each other at Browns, where Rebecca worked for four years as a buyer, helping to make the London concept-store ultra hip, namely with Focus, a lab-boutique where you could find all of fashion’s freshest talents (Ashish, Filles à Papa, A.W.A.K.E, Simone Rocha, etc…). Unfortunately, Focus no longer exists (Browns was bought by Farfetch, and there were a couple of re-structural changes).

Rebecca is the essence of the cool, easy-going girl. The type that grabs a couple of clothes in the morning and bam! creates a perfect and spontaneous look in ten seconds, all the while listening to a groovy playlist – she’s a fan of hip hop, afro beat and reggae. It’s probably this cool attitude and her flair for young creative talent that caught the eye of TSUM, the Russian distribution giant. Rebecca has been working for them as Head Buyer for the past year, greatly enjoying her frequents trips between London and Moscow.

She opens the doors to her wardrobe and strikes a pose for Please in her Kensal Rise neighbourhood, in West London – a perfect mix of streetwear (Cats Brother, Supreme) and bold fashion pieces (Rebecca, can we steal your Céline shoes?). We’re big fans!