Introducing our latest baby with my partner in crime Mathilde Toulot: a video for Christian Louboutin, the designer most favoured amongst fetishists – no big deal! You cannot imagine the satisfaction it bring to work for iconic brands while still having fun. Because yes, creating digital content for brands is super fun! Less pressure than with big advertising campaigns, a touch of humor (you can have a laugh on the Web, not so much on the Holy print format – God knows why?), strong imagery (it has to do well on social media!)… All in all, a true blessing for creative souls. And, good news, French brands, who up until now were a bit left out, are developing their editorial content, and have understood at last that they have more to tell than just a clean, beautiful shot that has to be equally liked by American, Chinese and Middle-Eastern markets (I’m so over having to cover models’ shoulders to sell a perfume or a mascara!). So a big YES to digital content, creativity and impertinence – and this is just the start of it!