Can you tell us how you came up with the name of your brand, Heart Heart Heart?
It came from the logo (usually is the other way around). It’s a strange name but I like that it works like a beat and that there are words hidden between like earth, art. I love the word “heart” for the way it looks and the way it sounds. I was also thinking of the expression “heart of hearts”. When I started doing it it was a lot about finding what I really wanted to do.
Why choose to design scarves?
I always wore them. Either one in the wrist, or the hair. And I thought that it was one item I had something to say about. I thought I could bring something new to it. That is not something you can say easily. After arriving in Paris I started focusing more on textiles, print and embroidery so after a while it was natural.
What inspired this latest collection?
I wanted to tell a story about work and competition. The first idea was to bring elements of the masculine world, the numbers, the motorcycles, the electronic circuits, and make them become ornaments. I thought of some styles as if they were an office room, so the leaves you see are interiors plants. I love to play with the absurd, so things started building up from those ideas. You can find small ants carrying numbers instead of leaves, that was a metaphor for work. The leopards with number spots could be traders.
Printed silk scarves, Heart Heart Heart
3 ways to wear your creations?
I love to wear the small ones in the wrist, like a bracelet. The large silk ones I love to have them long, not knotted, just hanging like a shawl. I also just started wearing it as the strap of some bags, and it’s an easy way to make a formal bag look more fun.
How have your Brazilian roots influenced the way you relate to fashion, on a personal level?
We have a really light hearted approach to fashion. We don’t have a lot of history and tradition, so for us it’s a lot about experimenting and seeing what works, there aren’t many rules. I like that and I think that it is what can put us apart in a good way, it’s a kind of freedom.
You were a member of the (amazing!) band CSS. Is music still a big part of your life?
Yes, thank you! It was such a great experience! I don’t really play anymore, I wish I had the spare time. I did meet a lot of amazing people at that time and keep a lot of friends, so in an indirect way music is a big part of my life. Its pretty much the same brain that did CSS that is working on scarves now, so a lot of the reasoning goes the same way, if indirectly.