Let’s pop in at Yasmine Eslami’s

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Let’s pop in at Yasmine Eslami’s

I’ve known Yasmine for a while now, more as a photo stylist (she even worked for Please!), but less as an underwear designer. She created her brand a few years ago. I had spotted some pictures and articles in magazines, and I wanted to know more.

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And you know what, she just opened her shop rue de Richelieu, a step away from our office. A good reason to knock at her door and discover more about her beautiful underwear. Yasmine designs for Parisian girls, girls like us, who like to be sexy without making a fuss. No bimbos at Yasmine’s. Actually, she’s influenced by her girlfriends’ style: blogger Jeanne Damas, designer Tara Subkoff, it-girl Alice Auffray, all real girls! Personally, I had a big crush on the bras adorned with a cat embroidery, made from Kaori’s drawing (she is the muse of  photographer Araki). So cute! And sexy too! Yasmine really imagined something halfway between Petit Bateau and Victoria’s Secret. Amazing. Her shop also worths a little visit. Dark set, grey marble and persian rugs, fitting room customized by Christophe Brunnquell, art director and friend. We feel good. Yasmine even told me that some of her customers stay a bit longer to try, and try… For those who don’t live in Paris, Yasmine also has an eshop! No more excuses!